The Global Source for Social Media Researchers

The History of Web and Social Analytics

We love infographics!  This one was developed for Webtrends, and provides a history of social media analytics and web analytics. Download the link and read more here.

This infographic was developed for Webtrends by DK New Media.

Holiday 2019: Facebook Launches New Marketing Insight


Six global trends from Facebook IQ to watch out for this holiday season

1 Holiday shoppers are going bigger, earlier

2 Shoppers won’t tolerate bad buying experiences

3 Window shopping is shifting to Stories

4 People are purchasing in-store

5 Major shopping events have gone global

6 Messaging is fueling loyalty

1. Holiday shoppers are going bigger, earlier

***Facebook Global Holiday Study—A Facebook IQ commissioned online study by Ipsos, Jan 2019, 2. Facebook Internal Data, May 2019, 3. A Facebook IQ commissioned online study by Ipsos, Jan 2019, 4. eMarketer, “Holiday Shopping 2018”, October 2018. 



Ebook: A Practical Guide to Measuring Social ROI

From Hootsuite

Social media spend continues to grow at an increasing rate and according to Adage, it’s expected to make up over 20% of all marketing budgets by 2020.

Featured image for Ebook: A Practical Guide to Measuring Social ROI

Despite these figures proving social media’s explosive growth, businesses still encounter challenges demonstrating that their social spend has a meaningful impact on their business goals or revenue.

As a marketer, it’s important to understand the value of your social marketing efforts. Properly calculating ROI and having a transparent view of social value is key to having success on social. With the amount of metrics and data points available measuring ROI can seem daunting, but it doesn’t have to be.

This ebook explores how Hootsuite together with the leading enterprise social media analytics platform, LiftMetrix by Hootsuite, can make calculating social ROI for your organization easier than you think. Using a simple three-step approach you can eliminate the guesswork and save time proving your social media investments. See how applying traditional marketing metrics and social strategies can enable you to calculate the business impact of all your social media activities.

It will cover key topics like:

> Trends and key challenges facing social marketers.
> How to identify the right KPIs to benchmark your social efforts. 
> How to turn social media data into actionable tactics. 
> Practical steps to calculate social media ROI. 
> How to track end-to-end conversions from social media.

Fill out the form on the Hootsuite site to get instant access to your ebook: A Practical Guide to Measuring Social ROI.

Copyright 2017, Social Media Research Association. All rights reserved

Powered by Wild Apricot Membership Software